The Importance of Social Media
If you are a business owner, a digital marketer or an advertising agency, you know that social media is the biggest traffic source for your business. It’s the place to harness and drive potential customers to your product or services and we do that through regular post content or paid ads.
Like millions of others, we are aware of the power of videos in marketing and promotion. However, while we are all trying to leverage on this ‘power’ within the social media space, we are also making it extremely competitive to capture the audience’s attention.
Competition Within Social Media Space
It is certainly not an easy task to create a very good video content for our social media channels. Even with high-converting video script, it may not be enough to generate the kind of engagement that we hope for.
And once our video is created, we’re excited about finally posting in for the world to see… only to be buried amongst millions of other videos out there. Plus, people’s attention span is now getting shorter and shorter and we’d be lucky to get them to view our video for 5 seconds before they start scrolling along to the next content.
How To Visually Hook Our Audience
So, how do we visually hook our audience and grab their attention? In order to achieve that, we have to do two things: First, we will have to create videos that DISRUPT – making them compelling and stop viewers quickly scrolling away. Second, we need to get our message across within the first three seconds.
Your content needs to stand out, it has to be unique and something different from the rest. But being different alone is not enough as it needs to be both unique and beautiful to look at.
The Visual Hook
Visuals are the first thing that grabs your attention when you’re browsing on social media. No matter how great a content may be but if it’s not visually compelling, people will scroll past it and look for other videos to watch. So, if you want your video to standout, you need to have that visual hook that draws people’s attention to check out your post or ad.
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Direct To The Point Message
Unlike artworks in an exhibit, that are displayed for people to gaze at and interpret the message for some time, social videos should be direct to the point. Viewers should get your message right away in as short as 3 seconds.
The Different Social Video Formats
It’s time to start creating social videos that ‘DISRUPT’. Let’s discover the most engaging social video formats you can use in order to get MORE engagements and conversions from your posts and ads.
Here are the four types of social videos that can easily stand out amongst the noise in social media platforms. With these video formats, you can start grabbing your audience’s attention and start selling your products or services.
And if you are an advertising agency or a solo service provider, you can start creating this service and start selling to your clients.
- Advanced Cinemagraphy
- Plotagraphy (living images)
- Scroll Stoppers
- 3D Photo Ads
- Short Social Videos
Interested to know more about Motion Ads Training? Click button below.
Cinemagraph
Cinemagraphs are nothing new anymore but lots of recent case studies show that they are still very effective because of their HYPNOTIC and MESMERIZING nature.
But again, for your Cinemagraphs to stand out from the rest of “just usual Cinemagraphs” out there, you have to create simple yet powerful loops or concepts that almost no one did before.
CINEMAGRAPH VIDEOS – click images below to view them in moving video format
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Plotagraph
These are almost similar to Cinemagraphs, but instead of starting from a video, you start with an image and then animations are added during editing. Using this style, you can also achieve really interesting looks like parallax.
PLOTAGRAPH VIDEOS – click image below to view them in moving video format
Scroll Stoppers
As the name suggests, this video style will literally stop viewers from scrolling away because they are different, interesting and ‘goes outside the box’ in social media. These are the new exciting types of video ad on social media today and because they are unusual, they cause the viewers to stop and take a look at the ad.
SCROLL STOPPERS VIDEOS – click image below to view them in moving video format
3D Photos
While it’s not technically a video, 3D photos are another unique type of content that you can use. Unfortunately, Facebook no longer caters to ads using 3D photos. However, you can still use this format for your organic posts and promotions.
Short Social Videos
In general, short video ads are the ones that are very effective today. This includes ‘snackable’ videos, short brand promotion clips, video testimonials, motion quotes, memes, bite-size ads, listicles, and more.
3D PHOTO & SHORT SOCIAL VIDEO – click image below to view them in moving video format
How to create these types of content?
Here are your options:
To make things easy, you can just outsource or buy “easy-to-use apps” available in the market – and try to create them yourself. However, neither of them is a good option because…
Outsource the video creation
This is great because all you have to do is hire someone to create things for you, right? WRONG! It’s not as simple as that. Remember that these are relatively new concepts and if you outsource them, you have to spend a lot of time finding an agency or a reliable freelancer who understands these concepts well.
Aside from that, you will have to remember that social contents need to be regular. This means that you will have to keep paying someone to continue creating these videos. Well, unless you have tons of money to do that, then it’s not really a viable idea.
Get "easy-to-use apps"
There are tons of “easy-to-use apps” created each month. Unfortunately, many video production professionals will agree that they are mostly subpar and have very limited capability and features. That is what happens … “when you pay peanuts, you’ll get monkeys..”
And if you can find a good, reliable tool – the likelihood is that it is meant for creating a single video style.
Therefore, if you want to create different video styles, then you will have to start searching and separate tools for creating Cinemagraph, Plotagraph, 3D photo, Scroll Stoppers, and social media. And again, if you go on this route, you will still have to spend a considerable amount of money.
So What Is The Alternative?
The answer is – to invest in ourselves. We just need to learn the skills once and we can put it to good use for years to come.
The Tool
Instead of using multiple software to create each of those video styles mentioned above, we just need to use one: Photoshop – it can create all of them. This way, you only need to invest in one single tool.
We know that Photoshop is one of the most reliable and powerful design software in the market. Although the general perception is that it’s a difficult software to use, don’t worry – it is actually not. All you need is a little bit of training (refer below) and a little bit of time to familiarise yourself with the software.
The Training
You might want to consider Motion Ads 4-in-1 Training program.
It’s a great tutorial from expert video professional, Cham Altatis who will guide and show you how to create HYPNOTIC and HIGHLY ENGAGING short videos ads such as Cinemagraph, Plotagraph, 3D Photo, and Scroll Stoppers using Photoshop.
To make things easier for you, Cham has also included plenty of beautiful, creative templates that can be used.
What’s more, you will also get a Photoshop 101 Training to help you learn the fundamentals of this software so that you can start creating those amazing social videos.
For as little as $47, you can grab this is a 4-in-1 comprehensive course like this with done-for-you templates worth over $2000. These are what you’ll get:
- Advanced Cinemagraphy training with DFY templates (Valued @ $297)
- Plotagraphy training with DFY templates (Valued @ $197)
- Scroll Stoppers training with DFY templates (Valued @ $197)
- 3D Photo Ads creation training (Valued @ 97)
- Social Video creation training (Valued @ 67)
- Photoshop 101 training (Valued @ 47)
- Elegant Looping Ad Backgrounds (Valued @ 97)
- Animated 3D Elements (Valued @ 97)
Interested to know more about Motion Ads Training? Click button below.
Interested to know more about Motion Ads Training? Click button below.
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