How to engage our online visitors
We know that it is getting harder and harder to attract and keep our online visitors on our websites or stores for a substantial duration. One effective way of keeping our online visitors engaged for a longer period is through watching videos that we present to them.
That is why many companies are now producing and embedding a series of videos such as Sales, Promotion or Ad videos, Product Explainer Video, Tutorial and Training videos onto their online properties.
Get higher ranking because Google loves video
It is important for Google to deliver most relevant information to the user. If Google deems the information or content is useful to the user, it is more likely to put such information further up the user’s search results.
Stand out from the crowd
Video is a very important part of content marketing and it’s only going to become more essential because:
- 90% of web consumers say that a video helps them make a decision to buy a business’ product or service
- 65% of executives who watch work-related videos visit the business’ website afterwards
- 64% of people who visit a business’ website are likely to buy their product after watching a video
For example, a real estate agency listing that uses video gets over 400% more inquiries than those without video.
More companies are putting aside a budget for video marketing in order to stand out from the competition.
Video is a powerful tool, especially when you need to introduce your brand to new audience, present and explain about your product or service. It can be used to present something that is useful, relevant, interesting and entertaining – or anything that can help create a favourable and lasting impression.
Reach more potential customers through social
Needless to say that video is one of the top shared pieces of content on social media. First, we need to ensure that our video content is relevant to our audience and resonates with them. Consequently, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives our message the opportunity to reach and engage new and potential customers. This also means that we have succeeded in targeting the right audience as our content has reached to the right people organically.
Videos can convey more information in less time
A study showed that videos are processed by the brain 60,000 times faster than text”. Watching a video is a more passive experience, less taxing than having to read a long piece of article to get the same information – and therefore, becomes a preferred and easier choice for the audience. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.
If you’re ready to produce the videos for your business, don’t forget to check out Speechdio for your video production. It is the latest A.I. Text-To-Speech Software that can convert any text into the most natural sounding voice in just a few clicks.